S podeljevanjem certifikata Voda iz pipe želimo organizacije spodbuditi, da v svojih prostorih in na dogodkih, ki jih organizirajo, ponujajo pitno vodo iz pipe in k njenemu pitju spodbujajo tudi zaposlene, partnerje in ostale deležnike. Obenem želimo širiti zavedanje, da je pitje pitne vode iz pipe bolj zdravo in okolju prijaznejše kot poseganje po predpakirani vodi.
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